How Storytelling Can Boost Your Property Listing
Everyone loves a good story. A basic element of human nature, we use storytelling to connect with others. Stories ignite an emotional response, which is an important role in brand awareness and sales. This especially holds true when selling a property. In real estate, storytelling is a powerful marketing tool. Telling stories about properties helps you connect with potential buyers beyond the listing photos and can make them feel connected with the home before they even set foot inside the door!
Our expert team at OM Media is helping realtor agents and brokers across the Tri-State area showcase their properties with high-end quality photos and videos that, combined with these tips on combining storytelling with your property listings, can help connect with your audience and differentiate you and your listings from competitors.
The Appeal of Storytelling
Storytelling should be an important part of your real estate marketing strategy. Effective real estate storytelling uses a combination of photos, video, text, social media posts, websites, and branding elements that tell an engaging story about the property.
Not only is storytelling an effective tool for conveying the emotions and story behind a property, but it can also help you build trust and credibility with potential buyers, which will ultimately lead to more sales.
Why Storytelling is Important When Selling Real Estate
As we’ve shown, storytelling can play a big role in driving traffic to your listings and increasing sales. Following are three key reasons why storytelling is such an important part of effective real estate marketing and how you can use storytelling techniques in your listing to foster a connection between buyers and their home-buying experience.
Creates a warm feeling: One of the reasons that storytelling is important is that it helps create a warm feeling about your home. Telling the story behind a property is what really gives it character and charm – making it feel much warmer and more inviting, and not just a house. This can significantly boost viewers’ first impressions of the home, making them much more likely to want to see more.
Pulls at people’s heartstrings: We all feel moved when a meaningful and powerful story is told. That’s why weaving a story into your property listing can really tug at potential buyer’s heartstrings and make them feel more invested in the property. It may be the first step to creating that initial spark of interest and connection to the home and help them imagine all that the home has to offer.
Makes viewers feel at home: When beginning their search for a new home, buyers start picturing where and what they want their new home to be. When searching property listings online, it can often be hard to imagine themselves in the homes they view. With storytelling incorporated into your listings, you can capture the buyer’s attention and help them envision how the property can become their new home.
When you're listing a property, it's important to create an enticing narrative that draws in potential buyers. You can do this by showcasing the features of the property and its history to tell a story that will resonate with potential buyers. For example:
If the home has been renovated recently, talk about how much time and effort went into making those renovations happen. A great tool all realtors can use is the DJI OSMO Mobile 6. Pop your smartphone on the ready-to-go gimbal and start filming. A recent study shows that organic BTS (behind the scenes) content boosts engagement by 85%!
If there are any historical details (like an old fireplace), talk about them! And if there aren't any historical details, but there are other cool things (like an outdoor swimming pool), you can include those!
Use location as another way to create interest in your listing - maybe mention nearby landmarks or attractions that people may not know about but would love if they did!
Conclusion
As you can see, storytelling is an important element in selling real estate property. Stories resonate with potential buyers, capture their attention, spur their imagination, and - with the right tools and technology – help you better communicate the home’s value. Digital marketing tools offered by OM Media are available to help you start tapping into the power of storytelling that inspires buyers to make an offer.
From promoting your listings to building your brand, OM Media specializes in creating high-end photos, videos, and engaging content that tells a story and boosts your sales. Book your next listing with us now!