Soar Above the Competition with Aerial Drone Photos

The real estate industry is evolving at a rapid pace. In the not-too-distant past, agents could rely on a few tried-and-true methods to get their foot in the door and land that new home buyer. But, like many other aspects of our lives, technology has revolutionized real estate marketing. Today’s advances in real estate technology can help you build your branding platform, expand your reach to a broader audience, and elevate your listings to a much higher level. 

 
Drone over Doylestown

Real Estate Photography is an Ever-changing Industry

Real estate photography is also an ever-changing industry. Technology and the drone revolution have changed the way real estate photos are captured and viewed. In today’s highly competitive real estate market, you need a distinct advantage over your competitors to stand out from the crowd. 

Improved sales effectiveness is not just a necessity but has become a high priority. Traditional marketing methods are being shelved in favor of next generation mobile devices, YouTube, Instagram, Facebook, TikTok, and other social media.  

Drone technology

Technology and the Drone Revolution

As the famous musician, actor, and entrepreneur Jimmy Dean reminds us, you can't change the direction of the wind, but you can adjust your sails to always reach your destination.  In today’s uncertain real estate market, you can soar above the competition and reach your sales goals with drone photography!

Drones are an excellent way to capture aerial shots that will help your clients and potential home buyers view a property from a new perspective.

Drone photographer getting ready for take off

The Benefits of Drone Photography

As real estate photography becomes more popular, potential buyers often find themselves in a sea of similar images when browsing online listings.  Professional drone photos offer a great way to stand out from all the rest with eye-catching images. 

Drone photography also helps create a unique brand for your business. With so many agents and brokers vying for sellers and buyers’ attention, creating a recognizable brand is essential for repeat business and driving new traffic to your office or website. Drone photography enables real estate agents to showcase their personality through imagery while also allowing them flexibility in terms of style and creativity.

Top three reasons drone photos boost listings

  1. Drone photography helps get more leads by providing a view of the entire home and its surroundings, including the yard size, driveway, and neighborhood.

  2. Increases the effectiveness of home inspections by showing the roof condition, chimney, and siding from all angles

  3. Properties with aerial imagery are 68% more likely to sell than those without it, according to MLS

Know someone who might be interested in learning more about achieving their FAA Part 107 Drone License? Learn all about the equipment, study guides, practice tests, and sign up for the test here:

Stunning aerial drone photos can help you stand out from your competition

Aerial drone photos captured by a professional real estate photographer can enhance your property listing and help you soar above your competition with breathtaking images that showcase the best features of a property.  

One word of caution:  If you need killer aerial footage of your new listing to move it fast and are considering skipping the fees to pay a licensed and insured drone pilot by doing it yourself or paying your neighbor you have a drone, stop! You may not only face federal fines from the FAA (starting at $1,100 per occurrence and $11,000 for knowingly hiring unlicensed pilots), but sanctions from the National Association of REALTORS® (NAR), who reiterate to ONLY use professional licensed drone pilots. 

As you can see, there are many benefits to using drone photography in real estate. Not only do these photos add value to your listings and create an unforgettable experience for buyers, but they also help attract new clients who value this type of technology. 

Our expert team of drone photographers and videographers can help you take your business and listings to the next level with aerial images that soar above the competition. Contact us today for more information and current rates.

You’ll be on your way up! You’ll be seeing great sights! You’ll join the high fliers who soar to high heights.
— Dr. Seuss
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The Basics of Image Licensing for Real Estate Marketing

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How to Boost Property Sales with Curb Appeal