Video : The Storyteller
If a picture is worth a thousand words, a video must be worth more, right? It’s undeniable that video is crucial to any strong marketing campaign nowadays and that holds true for the real estate industry as well. At OM Media, we strive to help you achieve your real estate marketing goals with the click of a play button. Leave the creativity to us and watch your home sell.
The number one reason we lead our marketing efforts through the medium of video is that video tells a story that frankly pictures just can’t. Although photos and pix appeal are vital in the sale of your property, they don’t always do justice to the space and sometimes leave potential buyers questioning if it’s worth the property tour. With video, we can create a cinematic flow by determining the order of footage, while also providing a more accurate representation of the space’s size, lighting, and potential.
We also offer creative consulting services to help outline and storyboard your video in a way that reaches beyond your standard home video tour. By discussing your overall vision for the video, we are able to incorporate unique facets to make your video stand out, including voice overlay, drone videography, SFX, Google Map callouts, and more. Overall, the goal is to stimulate all your potential buyers’ senses and compel them to visit the seller’s home.
ALGORITHMS & SEO
Not only do buyers love a good video, but so do social media platform algorithms. Social media platform algorithms are creating major shifts in the digital world for content creators. Quick (5-30 second) IG Reel videos have the power to expand your reach and drive engagement. According to Hootsuite, Instagram boasts a 1.5% engagement rate for video posts. Any engagement between 1-5% is considered a good rate, which makes utilizing Reels all the more important in your marketing strategy. Unlike photos, Reels have a much longer lifespan and have the potential to go viral several weeks after being posted. OM Media now offers both horizontal and vertical video services and can resize and tailor content for each social media platform.
While vertical video might be best for Instagram, don’t forget about any digital content that lives on your website, which prefers horizontal format. Google dominates the search engine world. When homeowners research local contractors, they almost always use Google. Therefore, you want your website to show up when they search for certain keywords like “home remodeling,” “bathroom remodel” or “kitchen renovation.” Video plays a key role in search engine (marketing) optimization (SEO). When you add a video to YouTube (which is owned by Google ), you are required to include a title and short description. This way, when people search something related to the video, you’ll have a better chance of showing up on their Google search page.
Regardless of where you’re posting your listings or your brand advertising, at OM Media we specialize in transforming your content to make it multipurpose and functional, to ensure that you reach all your potential audiences. From the MLS to IG, we support your real estate marketing initiatives.