Holiday Decorations When Selling Your Home: What You Need to Know
While the holiday season is festive and joyful – it can also be stressful, particularly if you have just listed your home for sale! It can be challenging to balance holiday decorating with selling your home during the most busiest season of all. At OM Media, we are committed to helping homeowners and agents optimize their real estate marketing efforts. We’ve provided some best practices you can follow (and those to avoid!) when using holiday decorations to show off your home during the holidays.
How to Deck Your Home for Sale During the Holidays
If you are looking for new and creative ways to boost your real estate listing and increase the chances of a speedy and successful sale, there are various options to consider – and adding a little festive décor to your home this time of year is one of those options!
But what’s the best way to deck your halls for the holidays when selling your home? Is adding holiday decorations really a worthwhile option to consider, or could this damage the chances of making a sale?
For the most part, adding holiday decorations can boost your real estate marketing. When tastefully done, they can help make your property feel warm and cozy – and more appealing to the potential buyer. Brightening up your home with holiday décor is also another way to make your home look more inviting and increase curb appeal. This can help boost your chances of attracting a potential buyer’s attention, whether they are viewing the property from the road or browsing through online listings when the weather outside is frightful!
When making your list and checking it twice, make sure - photos of your home and its festive décor are at the top of that list – and at the top of your listing! OM Media specializes in creating images that showcase a homes unique features.
Key Holiday Decorations to Avoid for Selling Your Home
While sprucing up your home for the holidays can be fun, it could have a negative impact on your listing if not handled with care. Even if you’ve got an eye for holiday décor, it's not a good time to overdo it with holiday cheer.
You don't want to overwhelm buyers or turn them off by going overboard with the holiday spirit—and that includes putting up too many decorations in general. Keep it simple and elegant.
Try to avoid personal holiday decorations, such as family photographs or religious artifacts. Not only can this be somewhat distracting for a potential buyer, but it’s also a reminder that the property isn’t theirs and makes it harder for them to visualize it as their own.
It’s also crucial not to cover up any key aspects or features of your property when putting up Christmas decorations. For example, if you put your Christmas tree somewhere that obscures the view of the room from the entrance door, this can negatively impact a viewer’s first impressions of the property – and a poor first impression is hard to overcome. Studies show that one of the biggest mistakes sellers make is over-decorating their homes during the holidays.
Remember: a simplistic approach is generally more universally appealing than a crowded or busy look, which could cramp the feel of space in your property and leave some people feeling unsure about the aesthetic overall.
Capturing the Magic with Professional Photos and Videos
Whether you are selling your home or listing a home for a client during the holiday season, it can be tricky to strike a balance between using holiday decorations to enhance your experience and helping potential buyers visualize how they can make your home their own. High-quality, professional photos and videos are the most valuable assets you can have to make a good first impression when selling your home. Vacation travel and inclement weather often lead to a decrease in foot traffic during the holidays. Let potential buyers view your home from their comfort of theirs by shooting a video tour and posting it online.
As a leading provider of real estate marketing solutions, OM Media can help you create the magic and charm that drives potential buyers to your home during the holidays and all year round! With our proven expertise in real estate photography and videography and broad range of services, we make marketing your real estate a little merrier.
Check out our holiday specials to wrap up your sales listing with OM Media!
